Free Report: 4
Unique Ways to Promote Your Business
By James Palmer
- Get Published Getting published is no get rich
quick scheme, but it can propel your business forward by establishing
you as an expert in your field. You don’t have to write a book, although
that’s a good way to go. You can also publish a print, e-mail or Web-based
newsletter, write articles for trade journals or even a newspaper column. You
can even create your own publication. What do you write about? The
possibilities are endless, but think about ways you can use this avenue for
promotion by leveraging what you know. For example, if you’re a photographer,
how about an article on how to choose a camera or take great vacation photos?
What about a guide to choosing a photographer? If you run a gardening
business, you could offer your customers tips on landscaping and winterizing
plants. A professional speaker could give advice on overcoming those public
speaking jitters.
- Conduct a Seminar Everyone is an expert on
something. Show your community what you do and how it can help them save time
and money, or learn a valuable skill. You’ve probably seen Home Depot do this
with their how-to clinics, which teach their customers everything from hanging
wallpaper to faux painting techniques. The customers feel confident that they
can do complex home improvements themselves, and more importantly, buy the
equipment they need to do it from Home Depot. It doesn’t even have to be
directly related to your business, though that helps. A photographer friend
of mine, who is also an avid belly dancer, holds belly dancing lessons in her
studio!
- Promote Yourself with Press Releases When done
right, press releases are great free publicity. Developed a new product or
service? Published a book? Then get the word out with a press release to send
to your local paper. If it piques an editor’s interest, you might get a
reporter calling to interview you for a story about your business. If the
release is really good, it might get published verbatim. Not only
that, but you’ve just advertised yourself without paying for ad space.
- Take it to the Web Been there, done that, you
say. But you’d be surprised how many people don’t take full advantage of
everything the Web has to offer. If you build it, they won’t necessarily
come. Give your customers some beefy content to keep them coming back for
more. Publish your press releases on your Website, as well as selected
articles from the company newsletter. Keep things current and updated so your
customers will have a reason to visit once and keep on visiting.
There you have
it, 4 unique ways to promote your business. Whatever kind of business you’re
in, these things will work for you. But don’t just take my word for it.
Try them out, and if you need any help, just email me.
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